JD - Creative Lead (Senior Manager - Copy)
About the role:
The Creative Lead (Senior Manager - Copy) will spearhead the creative team to make Zeno Health the most trusted and respected brand in the category. She/he will be part of the brand team and report to the Head of Brand.
Following are the details of the role:
Individual contribution:
- Lead the ideation & execution across ATL, Digital, BTL & Internal Comms platforms
- Ensure that the brief and the ideation process translates into execution excellence in copy and design across channels and formats - text, statics, video, audio, etc.
- Be the owner & single point of contact for all deliverables from the creative team
- Ensure that all output is on-brand, consistent, of high quality, and delivered on time
Program Manager:
- Work with the brand and business teams to understand communication objectives
- Convert this understanding into project priorities & creative deliverables for team
- Partner with creative agencies (when needed) to deliver the best output
- Work closely with the brand team to seek feedback, iterate and arrive at a differentiated and coherent output
People Manager:
- Work planning, manpower planning, hiring, and mentorship of the creative team
The ideal candidate will have
- Experience, skills & attitude:
- Creative professional with 8-10 years of experience on client/agency side
- Proven awesomeness in idea generation
- Experienced in managing copy and design teams and the creative development process
- Worked on consumer brands with strong narratives spanning multiple formats. Experience in video production is mandatory
- Willing and able to contribute to copywriting in an individual capacity
- Ability to work with cross functional teams
- Qualifications:
- Graduate/post graduate
- Fields of study: Mass Communication
Assessment process
- Experience review - submitting a portfolio is a must for applying
- Assignment - a creative challenge to understand the approach and capabilities
- In-depth interviews: Pinkesh (functional competency) and H.R. round (culture fit).
- Reference checks